Amid the wave of intelligent consumer electronics and upgraded audio-visual experience, smart projectors have fully replaced traditional projection devices by virtue of their advantages of high-definition image quality, portability and multi-scenario adaptability. They have become essential products in home audio-visual, commercial office, cultural tourism and homestay, education and training and other fields. With the rapid iteration of the industry, core chips and solutions have become key factors determining the image quality, performance, power consumption and intelligence level of projectors. As a leading global manufacturer of smart projector chips, MediaTek has occupied more than 50% of China's smart projector chip market share with mature technical solutions, stable product performance and full-coverage product lines, serving as the core partner of mainstream projector brands such as XGIMI and JMGO. As an authorized partner connecting original manufacturer's technology, product resources and the terminal market, MediaTek Projector Distributor undertakes the core functions of technology implementation, product circulation, market service and ecological co-construction, and is a key force promoting the large-scale, high-quality and standardized development of the smart projector industry.

　　The smart projector industry is currently in a dual dividend period of rapid growth and structural upgrading. Industry data shows that the scale of China's projector market exceeded 45 billion yuan in 2025, with the average annual compound growth rate remaining at about 12% in the past three years. Among them, the proportion of commercial scenarios has increased to more than 35%, and the penetration rate of home smart projectors continues to rise. At the same time, industry competition has gradually shifted from simple price competition to comprehensive competition in technology, performance and services. Low-end homogeneous products are being phased out rapidly, while products equipped with high-end intelligent chips with AI image quality optimization, high-definition decoding and low power consumption have become the mainstream of the market. After years of in-depth cultivation in the projector chip field, MediaTek has launched a series of flagship chip solutions including MT9669, MT9670 and MT9679. The penetration rate of MT9679 chips in mainstream leading projector brands exceeds 80%, and the adoption rate in economical models reaches 74.2%. Achieving a perfect balance of image quality, fluency and energy consumption through high-performance quad-core architecture, dedicated NPU computing unit, AV1 high-definition hard decoding and ultra-low power consumption design, it has redefined the performance standards of smart projectors. As an authorized agent of the original manufacturer, MediaTek Projector Distributor is the core carrier for implementing these top-level technical solutions in the market and empowering terminal brands.

　　Compared with ordinary electronic product distributors, professional MediaTek Projector Distributors have irreplaceable industrial value and core advantages, breaking the information and resource barriers between original manufacturers, terminal manufacturers, small and medium-sized brands and solution providers. As an upstream chip original manufacturer focusing on core technology research and development and chip iteration, MediaTek cannot directly serve a large number of small and medium-sized projector manufacturers, start-up brands and customized customers in segmented scenarios. In contrast, authorized distributors are deeply rooted in the terminal market, familiar with product demands, industry rules and customer pain points in different scenarios, capable of accurately undertaking original manufacturer resources to complete product implementation and market promotion. In terms of product adaptation, formal MediaTek Projector Distributors can provide full-series MediaTek projector chip sets and complete software and hardware solutions, supporting the research and development and production of all types of LCD, LCOS and DLP projection equipment, covering entry-level products priced at hundreds of yuan to high-end 4K flagship models, and meeting diversified market demands in home, commercial, outdoor and customized engineering machine scenarios.

　　Technical service empowerment is the core competitiveness of MediaTek Projector Distributors and the key difference from ordinary traders. The R&D and production of smart projection equipment relies not only on high-quality chip hardware support, but also on mature system debugging, image quality optimization and computing power adaptation technical support. Professional agent teams are equipped with exclusive technical teams to provide full-process technical support for cooperative customers, including chip selection guidance, solution customization, firmware debugging, image quality calibration, power consumption optimization, problem troubleshooting and other one-stop services. For emerging popular products such as AI smart projectors, high-refresh gaming projectors and wireless screen-casting projectors, distributors can provide forward-looking solution support relying on MediaTek's cutting-edge technical reserves, helping terminal brands iterate products quickly and seize opportunities in segmented markets. Meanwhile, for bulk purchasing scenarios such as hotels, homestays and education and training, distributors can provide customized batch solutions to help terminal customers reduce costs and improve efficiency.

　　Stable supply chain guarantee capability is the core foundation of MediaTek Projector Distributors in the industry. The consumer electronics industry has long been faced with pain points such as chip shortage, unstable supply cycle and large price fluctuations, which directly affect the production delivery and market layout of projector manufacturers. Formal authorized MediaTek Projector Distributors have stable supply quotas from the original manufacturer, and have established a sound warehousing, logistics and inventory management system, which can ensure the continuous and stable supply of full-series projector chips and chip sets, effectively avoiding market shortage and supply interruption risks. At the same time, relying on large-scale procurement advantages, distributors can optimize supply chain costs, provide cost-effective product solutions for cooperative customers, help small and medium-sized brands break the barrier of high-end chip monopoly, realize product upgrading of "flagship experience at affordable prices", and promote the overall improvement of product quality in the entire industry.

　　In terms of market ecological construction, MediaTek Projector Distributors continue to promote the standardized and high-quality development of the industry. At present, projector market products are uneven in quality. Inferior chip solutions circulated by unqualified distributors lead to problems such as blurry images, operating stuttering, excessive power consumption and poor compatibility of terminal products, disrupting the market order. In contrast, authorized agents strictly abide by the original manufacturer's quality control standards and supply specifications. All products are original genuine products with complete after-sales guarantee and technical services, preventing inferior products from entering the market from the source. At the same time, with years of in-depth layout in industry channels, distributors have built a nationwide sales and service network, forming a complete industrial ecological loop linking upstream original manufacturers, midstream manufacturers and downstream terminal channels, and helping the industry realize technical interconnection, resource sharing and coordinated development.

　　With the continuous popularization of 8K high-definition display, AI intelligent interaction, high-refresh audio-visual, whole-house intelligence and other technologies, the smart projector industry has broad growth space in the future, and the market demand for high-performance, low-power and intelligent projection equipment will continue to rise. MediaTek will continuously iterate projector chip technologies and deeply cultivate the smart audio-visual track. MediaTek Projector Distributors will continue to undertake the original manufacturer's technical and resource advantages, empower major projector manufacturers, solution providers and channel merchants with accurate market layout, professional technical services, stable supply chain capacity and perfect after-sales system. In the future, high-quality MediaTek Projector Distributors will no longer be simple product distributors, but also industrial technical service providers, ecological co-builders and innovation promoters. They will continuously help the smart projector industry break through technical bottlenecks, optimize product structure, expand application scenarios, and promote the high-end, intelligent and international development of China's smart projector industry.

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